Merchandise

Whilst we were in the production stages of our trailer, I decided to look into merchandising. This is a common way for brands and films to promote themselves and their products. Merchandise is commonly in the form of t-shirts as this is a casual item of clothing that could go with any outfit and can be worn on a day to day basis. T-shirts would also be popular with our young adult target audience, as they would want to keep up with the latest trends and use alternative ways to express themselves and their interests through their clothing. Audiences purchase merchandise in order to show their support for the brand or product, so by creating our own merchandise I believed this was a good way of judging the successfulness of our film, as well as gaining us extra revenue and promoting our film. From research I found that many successful films produce merchandise regardless of the genre. An example can be seen below of 22 jump street compared to our own merchandise we created.